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In-Demand Telecom Data Analytics Features 

Network and asset analytics

  • Monitoring network performance KPIs (e.g., availability rate, throughput time).

  • Detecting network issues and identifying their root causes (e.g., attributing latency to changes in router configurations).

  • Site management and asset tracking analytics (e.g., monitoring energy usage; tracking asset performance and utilization).

  • Network inventory monitoring and demand forecasting.

  • Network load forecasting based on historical and real-time usage data.

  • Predictive network maintenance.

  • Interactive maps for network visualization and granular performance monitoring.

  • Tracking customer-related metrics (e.g., CTLV, satisfaction rate).

  • Identifying service and network usage patterns (e.g., preferred device and content type, geographic hotspots).

  • User engagement analytics (e.g., active users per time period, session duration).

  • Multidimensional customer segmentation (e.g., by demographics and service usage pattern).

  • Customer churn prediction.

  • Pinpointing cross- and upselling opportunities.

  • Customer sentiment analysis based on data from communication logs, social media, review platforms for informed offering adjustment and development.

  • ML/AI-powered recommendations for service personalization based on customer activity (e.g., to offer service bundling or subscription plan change).

Service and product performance

  • Monitoring service and product performance KPIs (e.g., service adoption rates, least and most used product features, app load times, streams or sales volume).

  • Competitor pricing benchmarking.

  • Dynamic pricing optimization.

  • Predicting offering performance based on what-if modeling results and the historical performance of similar offerings.

Sales and marketing analytics

  • KPI monitoring (e.g., sales cycle length, conversion rate, revenue per salesperson).

  • Customer journey and conversion path analysis (e.g., pinpointing drop-off points, attributing conversions to certain journey touchpoints).

  • Monitoring the performance of marketing campaigns and loyalty programs (e.g., A/B testing results, program enrollment rate, return on ad spend).

  • Lead scoring for sales efforts prioritization.

  • Marketing content personalization for B2B and B2C clients based on demographic/firmographic and behavioral data.

  • What-if modeling to test different campaign strategies and forecast their results.

Service delivery analytics

  • For customer onboarding and support, field service

  • Monitoring service delivery KPIs (e.g., service activation time, mean time to repair, field service efficiency rate, first call resolution rate).

  • SLA analytics (e.g., real-time monitoring of SLA compliance, SLA performance reports for managers and clients).

  • Service inquiries segmentation (e.g., by product/service category, channel, severity level, customer group).

  • Issue and root cause detection (e.g., attributing long wait times to inefficient shift scheduling or workload distribution).

  • Customer sentiment analysis, including in-call analytics and graphical representation of customer sentiment dynamics to help agents deliver positive customer experience in real time.

Fraud analytics

  • ML/AI-powered detection of IRSF, subscription, and other fraud based on:

  • Network usage data (e.g., call duration, destination numbers, call volumes).

  • Customer data (e.g., device changes, subscription history, billing records).

  • Employee-related data (e.g., service activations, sales transactions).

  • Automated fraud response actions (e.g., alerts to fraud management teams, additional verification requests to users, account blocking).

Regulatory compliance analytics

  • Automated compliance checks (e.g., adherence to licensing and data protection requirements, spectrum usage limits).

  • Alerting on compliance risks (e.g., unusual spikes in network usage, unauthorized access to sensitive data).

  • Notifications on new regulatory requirements and changes in the existing regulations based on the analysis of external data (e.g., from regulatory bodies’ websites).

  • Automated report submission to regulatory bodies in the required formats (e.g., FCC Form 911 for the US, CITC annual report for KSA, TRA annual report for the UAE).

  • Financial KPI monitoring and multidimensional analysis (e.g., average revenue per user (ARPU), sales per product and region, net profit margin, operating cash flow).

  • Benchmarking financial performance against user-defined goals and industry peers.

  • Monetization analytics (e.g., attributing revenue to in-app purchases, premium features subscriptions).

  • Investment analytics (e.g., capital expenditure evaluation for network upgrades and expansions, investment volatility calculation).

  • Financial modeling and forecasting (e.g., for budget planning and variance control).

Workforce analytics

  • Monitoring employee performance and comparing it with the provided compensation.

  • Tracking employee satisfaction and identifying attrition reasons.

  • Pinpointing skill gaps and suggesting employee-specific training programs.

  • HR analytics (e.g., monitoring recruitment campaign performance and identifying the best talent attraction channels).

  • Staffing and workload analysis (e.g., staff allocation modeling and forecasting, scheduling recommendations based on identified peak times)

Visualization and reporting

  • Role-specific dashboards.

  • Clear visuals and interactive capabilities for drilling up and down, slicing and dicing.

  • Scheduled and ad hoc report creation with automated submission to relevant parties, including regulatory bodies.

  • Visualizing network assets on maps with capabilities for navigating to object details right from the relevant icon.

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