In-Demand Telecom Data Analytics Features
Network and asset analytics
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Monitoring network performance KPIs (e.g., availability rate, throughput time).
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Detecting network issues and identifying their root causes (e.g., attributing latency to changes in router configurations).
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Site management and asset tracking analytics (e.g., monitoring energy usage; tracking asset performance and utilization).
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Network inventory monitoring and demand forecasting.
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Network load forecasting based on historical and real-time usage data.
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Predictive network maintenance.
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Interactive maps for network visualization and granular performance monitoring.
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Tracking customer-related metrics (e.g., CTLV, satisfaction rate).
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Identifying service and network usage patterns (e.g., preferred device and content type, geographic hotspots).
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User engagement analytics (e.g., active users per time period, session duration).
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Multidimensional customer segmentation (e.g., by demographics and service usage pattern).
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Customer churn prediction.
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Pinpointing cross- and upselling opportunities.
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Customer sentiment analysis based on data from communication logs, social media, review platforms for informed offering adjustment and development.
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ML/AI-powered recommendations for service personalization based on customer activity (e.g., to offer service bundling or subscription plan change).
Service and product performance
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Monitoring service and product performance KPIs (e.g., service adoption rates, least and most used product features, app load times, streams or sales volume).
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Competitor pricing benchmarking.
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Dynamic pricing optimization.
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Predicting offering performance based on what-if modeling results and the historical performance of similar offerings.
Sales and marketing analytics
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KPI monitoring (e.g., sales cycle length, conversion rate, revenue per salesperson).
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Customer journey and conversion path analysis (e.g., pinpointing drop-off points, attributing conversions to certain journey touchpoints).
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Monitoring the performance of marketing campaigns and loyalty programs (e.g., A/B testing results, program enrollment rate, return on ad spend).
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Lead scoring for sales efforts prioritization.
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Marketing content personalization for B2B and B2C clients based on demographic/firmographic and behavioral data.
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What-if modeling to test different campaign strategies and forecast their results.
Service delivery analytics
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For customer onboarding and support, field service
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Monitoring service delivery KPIs (e.g., service activation time, mean time to repair, field service efficiency rate, first call resolution rate).
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SLA analytics (e.g., real-time monitoring of SLA compliance, SLA performance reports for managers and clients).
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Service inquiries segmentation (e.g., by product/service category, channel, severity level, customer group).
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Issue and root cause detection (e.g., attributing long wait times to inefficient shift scheduling or workload distribution).
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Customer sentiment analysis, including in-call analytics and graphical representation of customer sentiment dynamics to help agents deliver positive customer experience in real time.
Fraud analytics
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ML/AI-powered detection of IRSF, subscription, and other fraud based on:
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Network usage data (e.g., call duration, destination numbers, call volumes).
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Customer data (e.g., device changes, subscription history, billing records).
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Employee-related data (e.g., service activations, sales transactions).
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Automated fraud response actions (e.g., alerts to fraud management teams, additional verification requests to users, account blocking).
Regulatory compliance analytics
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Automated compliance checks (e.g., adherence to licensing and data protection requirements, spectrum usage limits).
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Alerting on compliance risks (e.g., unusual spikes in network usage, unauthorized access to sensitive data).
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Notifications on new regulatory requirements and changes in the existing regulations based on the analysis of external data (e.g., from regulatory bodies’ websites).
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Automated report submission to regulatory bodies in the required formats (e.g., FCC Form 911 for the US, CITC annual report for KSA, TRA annual report for the UAE).
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Financial KPI monitoring and multidimensional analysis (e.g., average revenue per user (ARPU), sales per product and region, net profit margin, operating cash flow).
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Benchmarking financial performance against user-defined goals and industry peers.
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Monetization analytics (e.g., attributing revenue to in-app purchases, premium features subscriptions).
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Investment analytics (e.g., capital expenditure evaluation for network upgrades and expansions, investment volatility calculation).
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Financial modeling and forecasting (e.g., for budget planning and variance control).
Workforce analytics
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Monitoring employee performance and comparing it with the provided compensation.
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Tracking employee satisfaction and identifying attrition reasons.
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Pinpointing skill gaps and suggesting employee-specific training programs.
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HR analytics (e.g., monitoring recruitment campaign performance and identifying the best talent attraction channels).
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Staffing and workload analysis (e.g., staff allocation modeling and forecasting, scheduling recommendations based on identified peak times)
Visualization and reporting
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Role-specific dashboards.
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Clear visuals and interactive capabilities for drilling up and down, slicing and dicing.
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Scheduled and ad hoc report creation with automated submission to relevant parties, including regulatory bodies.
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Visualizing network assets on maps with capabilities for navigating to object details right from the relevant icon.