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Key Analytics Features for Professional Services Companies 

Project management analytics

  • Monitoring operational KPIs, e.g., project margin variance, revenue write-off percentage, time capture completeness.

  • Real-time project health monitoring with instant alerts on deviations in budget, progress, and other indicators.

  • Benchmarking project performance against historical results and segmenting projects (e.g., by employee, department) to easily identify success and inefficiency drivers.

  • Predictive analytics to forecast project resource requirements, timelines, and possible constraints.

  • Suggestions on resource allocation optimization based on task type, employees' skills, current workload, performance, and more.

  • Pinpointing projects with high returns potential to efficiently prioritize resource allocation.

  • Multi-dimensional customer segmentation (e.g., by demographics and inquiry for B2C customers; by industry, company size for B2B customers).

  • Monitoring customer-related KPIs, e.g., net promoter score (NPS), customer lifetime value (CLV), churn rate.

  • Identifying customer preferences through the analysis of historical customer management data.

  • RFM analysis.

  • NLP-powered analysis of customer sentiment based on communication logs like surveys and call transcripts.

  • Forecasting customer demand for certain services.

  • Custom service quote options based on multi-factor analysis (e.g., historical project data, market trends, competitor activity, resource availability).

  • ML/AI-powered recommendations for personalized service delivery (e.g., investment portfolio rebalancing in line with tax legislation changes).

Employee analytics

  • Tracking the required employee-related KPIs, e.g., employee billable and productive utilization, human capital risk, revenue per billable employee.

  • Insights into the performance of teams and individual employees (including contingent workers), e.g., to identify high-performing employees, detect root causes of low performance and skill gaps.

  • Recruitment campaign analytics.

  • Performance vs. compensation benchmarking.

  • Employee engagement analytics based on the analysis of surveys, managed and unmanaged attrition percentage.

  • ML/AI-powered recommendations on the required employee-specific training.

  • Monitoring financial management metrics like revenue, operating cash flow, AP and AR turnover ratios, average billing rate.

  • Financial performance benchmarking against industry peers and internal markers.

  • Continuous market monitoring (e.g., macroeconomic indicators, regulatory and tax legislation changes, competitor activity) for timely risks identification.

  • ML- and rule-based identification of financial management bottlenecks and optimization opportunities (e.g., for budget variance control).

  • ML/AI-powered financial modeling and forecasting.

  • Detecting financial reporting anomalies.

  • Automated financial reporting to the required authorities.

Marketing analytics

  • Monitoring the required KPIs, e.g., late-stage pipeline value, bid-to-win ratio, pipeline to QTR forecast ratio, cost of sales to revenue percentage.

  • Analyzing customer interactions with the marketing content (e.g., website behavior, click-through rates).

  • Marketing campaign performance evaluation.

  • ML/AI-powered recommendations for marketing campaigns optimization (e.g., customer-specific communication channels or email timing).

  • Generative AI capabilities (powered by solutions like ChatGPT) for automated marketing content creation (e.g., emails, newsletters, social media posts).

Visualization & reporting

  • User-friendly, interactive dashboards that provide general and detailed data views.

  • Standard and custom easy-to-interpret visuals.

  • Scheduled and self-services reporting.

  • UI tailored to specific user roles (e.g., industry consultants, accountants, customer management specialists).

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