Media & Entertainment | Lucid Sphere AI

Analytics Capabilities to Benefit M&E Companies

Multidimensional audience segmentation (e.g., by demographics, preferred content, engagement level, used device).
Optimized targeting by identifying trends and patterns in content consumption, including segment-specific content preferences, viewing habits, and seasonal trends.
Customer lifetime value analysis.
Monitoring the performance of marketing campaigns, e.g., click-through rates, ad revenue, conversions.
Predictive analytics to forecast and prevent customer churn.
Real-time personalized content recommendations powered by big data and ML/AI engines.

Analyzing content performance, e.g., media coverage, sales volume, the number of views, streams, clicks, and shares, watch time, completion rates.
Benchmarking content performance against competitors.
NLP-powered audience sentiment analysis based on data from social media and reviews, e.g., to identify popular topics for new content creation.
Forecasting the performance of potential content based on historical data and current market trends.
What-if modeling, e.g., to simulate the results of content localization.

Automated monitoring and segmentation of the required KPIs, e.g., cost per subscriber, profitability per book volume or series episode, cash flow by sales channel.
Attributing revenue to generation streams, e.g., advertising sales, subscription fees.
Multidimensional costs analytics, including expenses for content production, marketing, and distribution.
Profitability analysis with ROI and profit margin calculation.
Reports on the financial performance of licensed content and profit-sharing agreements.
Financial modeling and forecasting, e.g., for budgeting, financial risks mitigation.

Content production analytics with insights into scheduling, resource allocation, cycle time, and budget distribution.
GenAI capabilities to create and optimize content.
Analyzing employee performance, including productivity, turnover, and performance vs. compensation analysis.
Insights into employee training processes and outcomes with skill gaps identification and employee-specific training recommendations.
Detecting illegally copied and distributed content and providing instant alerts.
Continuous monitoring of data access, sharing, and usage and alerting on non-compliance with personal customer data protection regulations like GDPR and CCPA.