Banking Analytics: Key Features
Institution’s performance analytics
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Tracking KPIs like operating profit and return on assets (ROA).
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Tracking bank stability indicators like liquidity coverage ratio (LCR), Tier 1 capital ratio.
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Performance forecasts and what-if models based on historical data (e.g., financial statements, economic, internal operations, and more).
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Tracking customer-related KPIs (e.g., prospect price elasticity, CSAT, churn rate).
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Automated customer segmentation, e.g., by age, income, preferred products, and industry (for B2B customers).
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Insight into customer sentiment towards services and products based on AI-driven feedback analysis.
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Identifying attrition drivers throughout the customer journey (e.g., support service issues, excessive account maintenance fees).
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AI-powered recommendations on service personalization (e.g., suggesting loan interest rates based on borrower credit score).
Marketing analytics
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Real-time marketing campaign monitoring (e.g., likes and shares on social media, ads click-through rates, email opening rates).
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Continuous monitoring of market trends and competitor activities.
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Customer lifetime value analysis.
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Identifying cross-selling and upselling opportunities based on previous purchases and needs.
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Analyzing the effectiveness of marketing and retention campaigns (e.g., conversion rates, return on marketing investment).
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Dynamic personalization of marketing campaign content based on customer preferences and purchase history.
Financial analytics
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Tracking KPIs like operating cash flow, AR turnover ratio, revenue per department, and sales per product.
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Payroll analytics (e.g., employee compensation vs performance analysis).
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AI-driven predictions (e.g., late-to-pay customers, interest rates to pay based on savings account balance).
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AI-powered suggestions for financial management optimization (e.g., optimal capital allocation in a certain market situation).
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Tracking KPIs like average transaction processing time, average customer wait time, and cost per transaction.
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ML-powered identification of operational bottlenecks (e.g., identifying slow digital payments, ATM errors, inefficient employees).
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Monitoring customer and technical support service KPIs (e.g., first response time, average time to resolution, resolution rate).
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AI-powered identification of fraudulent activities (e.g., account takeover attempts, falsified financial statements) with immediate alerting.
Risks analytics
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Identifying optimal credit and liquidity limits.
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Multi-dimensional analysis of customer credit risk profiles (e.g., payment history, credit scores, debt-to-income ratio).
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Continuous monitoring and identification of potentially risk-incurring market events (e.g., changes in currency exchange and interest rates).
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What-if modeling for risk assessment (e.g., currency risks and commodity price risks for hedging strategies planning, VaR, CFaR, EaR, PD, LGD).
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Monitoring transaction-related risks to detect money-laundering activities, transactions from sanctions-affected regions, etc.
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Monitoring the performance of investment portfolios (e.g., securities, bonds) and their regulatory compliance.
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Building user-specific dashboards (e.g., for finance teams, marketing specialists, C-suite).
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Zero-code reports with capabilities for slicing and dicing, drilling up and down.
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Compatibility with specific reporting forms, including Basel III.
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Automated report submission to regulators.